The book is the first profound book about one of the most successful food retailers in the world: ALDI. The management system and key success factors are described and explained in great detail.

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For many years, Managing Director or an ALDI regional company and Member of the Executive Board of ALDI Nord together with the founder of ALDI Nord, Theo Albrecht. Afterwards consultant for many companies who wanted to learn from ALDI�s best practices. Based on the lessons and methods of ALDI, Dieter and his son Nils offer consultancy for companies who want to learn about how to manage simple and how to manage complexity. Founder of the consultancy company Institut f�r Einfachheit (Institute for Simplicity) together with his son, Dieter Brandes.

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