Aimed at those both entering the business and attempting to boost existing ones, this handbook reveals the ins and outs of establishing a thriving martial arts enterprise. Using tools including a 100-question survey, which helps prospects determine if they have the right qualities to own a school, this manual identifies obstacles faced by all owners and what it takes to surmount them. In a candid, often humorous tone, the book reveals specific strategies for issues including setting tuition, designing curricula, choosing a location, and others critical to the growth of a martial arts school. From its time-tested advice on positioning a school for success, negotiation tips to improve renewals and retention, and increasing the quantity and quality of black belts, this guide outlines an accessible, step-by-step plan for building a profitable establishment.
John Graden is the author of Black Belt Management and How to Open and Operate a Successful Martial Arts School. A 7th-Degree Black Belt instructor, he is the founder of the American Council on Martial Arts, Martial Arts Professional Magazine, the Martial Arts Teacher’s Association, and the National Association of Professional Martial Artists. He lives in Palm Harbor, Florida.
Author John Graden is an internationally known speaker, author, and pioneering entrepreneur. An eighth-degree black belt, Graden is known worldwide as the martial arts teacher-of-teachers and master motivator.