BUSINESS ENTERPRISE HANDBOOK: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs ("Sunday Times" Business Enterprise)

Colin Barrow, Robert Brown, Liz Clarke

ISBN 10: 0749434899 / ISBN 13: 9780749434892

Verlag: Kogan Page 01/01/2001, 2001

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780749434892

Inhaltsangabe:

This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

Über die Autorin bzw. den Autor: Colin Barrow is Head of the Enterprise Group at the Cranfield School of Management. He has written numerous books including The Business Plan Workbook and Financial Management for the Small Business, both published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of their MBA programme. He is co-author of The Business Plan Workbook.

Bibliografische Details

Titel: BUSINESS ENTERPRISE HANDBOOK: A Complete ...
Verlag: Kogan Page 01/01/2001
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Very Good