The Back Of The Napkin: Solving Problems and Selling Ideas with Pictures

Dan Roam

ISBN 10: 1591841992 / ISBN 13: 9781591841999

Verlag: Penguin Putnam Inc, 2008

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights. Bestandsnummer des Verkäufers 00100447677

Inhaltsangabe:

Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.

Über die Autorin bzw. den Autor: Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

Bibliografische Details

Titel: The Back Of The Napkin: Solving Problems and...
Verlag: Penguin Putnam Inc
Erscheinungsdatum: 2008
Einband: Hardback
Zustand: Fair