Bandit Algorithms for Website Optimization

John Myles White

ISBN 10: 1449341330 ISBN 13: 9781449341336

Verlag: O'Reilly Media, 2013

Sprache: Englisch

Zustand: Neu Softcover

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Bibliografische Details

Titel

Bandit Algorithms for Website Optimization

Verlag

O'Reilly Media

Erscheinungsjahr

2013

Sprache

Englisch

ISBN-10

1449341330

ISBN-13

9781449341336

Einband

PAP

Zustand

New

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.

This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You'll quickly learn the benefits of several simple algorithms--including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms--by working through code examples written in Python, which you can easily adapt for deployment on your own website.

Learn the basics of A/B testing--and recognize when it's better to use bandit algorithms
Develop a unit testing framework for debugging bandit algorithms
Get additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

�ber die Autorin bzw. den Autor

John Myles White is a PhD candidate in Psychology at Princeton. He studies pattern recognition, decision-making, and economic behavior using behavioral methods and fMRI. He is particularly interested in anomalies of value assessment.

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