Basic Marketing Research

Churchill, Gilbert A., Brown, Tom J., Churchill, Gilbert A., Jr.

ISBN 10: 0324305419 / ISBN 13: 9780324305418

Verlag: Cengage Learning, 2006

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 5024305-75

Inhaltsangabe:

This best-selling introductory marketing research text has undergone further transition in the sixth edition to make it even more accessible to students while still retaining its level of coverage. BASIC MARKETING RESEARCH provides a framework for the choices and decisions that must be made. This is important, because decisions made in one stage of the research process have consequences for other stages. Managers and marketing researchers both need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. .The goal of this edition was to produce a readable book that overviews the information gathering function from the perspective of both researchers who gather the information and marketing managers who use the information.

Bibliografische Details

Titel: Basic Marketing Research
Verlag: Cengage Learning
Erscheinungsdatum: 2006
Einband: Softcover
Zustand: Good
Auflage: 6th.