Titel: Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Verlag: Pearson (edition 3rd)
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0135078229
ISBN-13: 9780135078228
Einband: Paperback
Auflage: 3rd.
Zustand: Fair

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Inhaltsangabe

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM� SPSS� 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM� SPSS� 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM� SPSS� 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

�ber die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teor�a y cr�tica del dise�o y han escrito m�s de sesenta libros sobre la materia, muchos de los cuales se han convertido en �xitos de ventas. Tambi�n han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Dise�o del siglo XX, El dise�o industrial de la A a la Z, Scandinavian Design y Dise�o del siglo XXI.

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