Titel: Basics of Branding: A Practical Guide for Managers (Most Business Managers Really Don't Understand 'Branding'. T)
Verlag: Business Expert Press
Erscheinungsjahr: 2013
Sprache: Englisch
ISBN-10: 1606495925
ISBN-13: 9781606495926
Einband: paperback
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

�ber die Autorin bzw. den Autor

Jay Gronlund, Partner, Pathfinder Group, New York, USA.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Selling quality used books for over 20 years

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Suffolk Book Center Inc
7 canal street, center moriches, NY, 11934, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Widerrufsbelehrung

Versandbedingungen

Versandkosten innerhalb von USA

Versandkosten innerhalb von USA
Bestellmenge	5 bis 14�Werktage	3 bis 6�Werktage
Erster Artikel	EUR 3.40	EUR 6.82

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.