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Inhaltsangabe: Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money. A third-generation beer exec Philip Van Munching has quit the biz, but he takes a look back and delivers an inside account of the great beer wars of the past few decades. From the disaster of the first "lite" beer (Gablinger's, which tasted "god-awful ... so metallic it would set your teeth on edge"), to the later marketing triumphs (and occasional embarrassments) that mark today's brewing industry, Van Munching tells the story with great detail and mostly good humor. How the brewers, the ad agencies, TV networks, and retailers all work to deliver the suds in your mug turns out to be an engaging and frequently funny story.
The rise and fall of beer trends--from sports sponsorships to low-cals, and status-conscious imports to creatively crafted microbrews--mirror, in many ways, the larger culture that embraces them. Philip Van Munching offers a clever and knowing look at its ups and downs in the industry.
About the Author: Philip Van Munching is from the third generation of his family to enter the beer business.
He spent a decade at the Van Munching & Company, Inc. holding the posts of special projects representative, director of corporate communications, and finally, director of advertising. He is now a freelance writer. To the great disappointment of his friends, he can no longer get free beer.
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97809668567294.0
Buchbeschreibung Buchzustand: Like New. Book Condition: Like New. Buchnummer des Verkäufers 97809668567292.0
Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97809668567291.0
Buchbeschreibung Media Bay Audio Publishing, 1999. Audio Cassette. Buchzustand: Good. Unabridged. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0966856724