Behavior Theory in Health Promotion Practice and Research: .. Dieser Artikel ist nicht verfügbar.Behavior Theory in Health Promotion Practice and Research: .

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1.Health Behavior in the Context of Public Health 2.A Social Ecological Perspective3.Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4.Expectancy Value Models5.Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6.Social Influence Theory: The Effects of Social Factors on Health Behavior7.Diffusion of Innovations TheorySection III. Behavior Change Theories 8.Learning, Teaching, and Counseling9.Self-Determination Theory and Motivational Interviewing10.Stage Models 11.Health Communication and Social Marketing 12.Communities and Health Promotion

Dr. Simons-Morton is Scientist Emeritus, National Institute of Child Health and Human Development (NICHD) of the National Institutes of Health (retired). Formerly, he was Senior Research Scientist at Virginia Tech Transportation Institute and Director of the Impaired Driving Research Group. Before that, he was Chief of the Prevention Research Branch and Senior Investigator in the intramural research program at the NIH, where he conducted theory-based research on individual, social, and environmental influences on adolescent behaviors, with particular emphases on substance use and risky driving. Dr. Simons-Morton is the author of over 300 scientific papers, three books, and 25 book chapters. He served as Chair of the Public Health Education Section of the APHA and Chair of the Operator Education and Regulation Committee of the Transportation Research Board of the National Academy of Science.

Regents Professor, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas

Director, Center for Community Health Development, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas