Behavioral Economic Concepts to Encourage Healthy Eating in School Cafeterias: Experiments and Lessons from College Students

Just, David R; Wansink PhD, PhD Brian

ISBN 10: 1249207150 / ISBN 13: 9781249207153

Verlag: Bibliogov, 2012

Beschreibung

SUPER FAST SHIPPING.

Bestandsnummer des Verkäufers 9781249207153

Bibliografische Details

• Titel: Behavioral Economic Concepts to Encourage Healthy Eating in School Cafeterias: Experiments and Lessons from College Students
• Verlag: Bibliogov
• Erscheinungsjahr: 2012
• Sprache: Englisch
• ISBN-10: 1249207150
• ISBN-13: 9781249207153
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

Changing small factors that influence consumer choice may lead to healthier eating within controlled settings, such as school cafeterias. This report describes a behavioral experiment in a college cafeteria to assess the effects of various payment options and menu selection methods on food choices. The results indicate that payment options, such as cash or debit cards, can significantly affect food choices. College students using a card that prepaid only for healthful foods made more nutritious choices than students using either cash or general debit cards. How and when individuals select their food can also influence food choices. College students who preselected their meals from a menu board made significantly different food choices than students who ordered their meals while viewing the foods in line.