Behavioral finance challenges the traditional assumption that individuals are rational by focusing on the cognitive and emotional aspects of finance, which draws on psychology, sociology, and biology to investigate true financial behavior. The financial sector requires sound understanding of market dynamics and strategic issues to meet future challenges in the field.

Behavioral Finance and Decision-Making Models seeks to examine behavioral biases and their impact on investment decisions in order to develop better future plans and strategies in the financial sector. While highlighting topics including behavioral approach, financial regulation, and globalized sector, this book is intended for policymakers, technology developers, managers, government officials, academicians, researchers, and advanced-level students.

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Manoj Kumar Dash earned his M.A. with specialization in Econometrics, M.Phil. with specialization in Econometrics, Ph.D. in Economics on topic ‘Econometrics of Complete Demand System’ and M.B.A. in Marketing from Berhampur University, Berhampur (Orissa). He had published more than 67 research paper in various journals of International and National repute. He is the author of three books titled ‘Managerial Economics’, ‘Applied Demand Analysis’ and “Think New-Think Better: A case study of Entrepreneurship” and edited five books till date. He received several prizes in the Research Paper presentation competitions in both National and International Seminar/Conferences. He was involved as Chair Member in International Conference of Arts and Science held at Harvard University, Boston (USA), Member of Steering Committee in International Conference on ESTD 2014 held at ABV- Indian Institute of Information Technology and Management Gwalior. He had conducted 22 Faculty Development Pogramme sponsored by AICTE, MHRD and IIITM on Multivariate Analysis, Econometrics, Research Methodology, Mulch-Criteria Optimization, Multivariate analysis in Marketing, SPSS software etc. He introduced many courses in Marketing such as Digital Marketing, New Product and Service Development, Multivariate Analysis in Marketing, Established Behavioural Economics and Experimental Laboratory at ABV- IIITM Gwalior. He is now Associate Professor at Khallikote University, India. He visited two countries USA and Cyprus for presenting paper in international conferences. His area of interest are Multi-criteria Optimization, Behavioural Economics, Decision Making Modelling, Econometrics Modelling, and Marketing Research.

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