ISBN 10: 1497341132 / ISBN 13: 9781497341135
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals.Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.The book starts by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. It concludes with a glossary and additional resources for the nonprofit marketing team. Buchnummer des Verkäufers

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Inhaltsangabe: There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. The book starts by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. It concludes with a glossary and additional resources for the nonprofit marketing team.

From the Author: Having worked in nonprofits for the past dozen years, I wish this book had been available when I started. I had a lot of practice in marketing, but the nonprofit environment is different and requires some new sensibilities. I hope sharing my experiences will help you avoid some of the mistakes I made, and will enable your nonprofit organization to thrive and increase its impact.

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Ben Delaney
Verlag: CreateSpace Independent Publishing Platform
ISBN 10: 1497341132 ISBN 13: 9781497341135
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Buchbeschreibung CreateSpace Independent Publishing Platform. Paperback. Buchzustand: Brand New. 1st edition. 148 pages. 8.60x5.90x0.40 inches. This item is printed on demand. Buchnummer des Verkäufers zk1497341132

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ISBN 10: 1497341132 ISBN 13: 9781497341135
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Buchbeschreibung CreateSpace Independent Publishing Platform, 2014. Paperback. Buchzustand: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 1497341132

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