Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)

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ISBN 10: 1780529120 / ISBN 13: 9781780529127

Verlag: Emerald Group Publishing Limited, 2012

Beschreibung

Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Bestandsnummer des Verkäufers 7719-9781780529127

Bibliografische Details

• Titel: Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
• Verlag: Emerald Group Publishing Limited
• Erscheinungsjahr: 2012
• Sprache: Englisch
• ISBN-10: 1780529120
• ISBN-13: 9781780529127
• Einband: textbook
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

Reseña del editor

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.