Beyond Logos : New Definitions of Corporate Identity

Dowdy, Clare

ISBN 10: 2880466970 / ISBN 13: 9782880466978

Verlag: RotoVision [2003?], Hove [UK] / Mies [CH], 2003

Beschreibung

29x22cm, 160 pp., Weighs 1100 grams Contents: Blurring Boundaries --451 [degree]F Store --Ford Flexivity -- Guinness Storehouse --VW Autostadt --Vizzavi --Wellbeing --Concorde -- Motorola --Audi --Vardforbundet --The Guardians --Manchester United -- Allied Domecq --Post Office --Alpharma --New Ambassadors --Ish --US Air Force --Hong Kong Post -- New Company Structure --The Fourth Room Saffron --Venture 3 --Wink Media --Stockholm Design Lab --CDT --Curiosity --Hosker Moore --Kent Melia --Views -- Wally Olins --Jarvis --Mark Ritson. Minor rubbing. Light scratches to rear of dustwrapper. VG., dustwrapper. Bestandsnummer des Verkäufers 022953

Bibliografische Details

Titel: Beyond Logos : New Definitions of Corporate ...

Verlag: RotoVision [2003?], Hove [UK] / Mies [CH]

Erscheinungsdatum: 2003

Einband: orig.boards

Über diesen Titel

Inhaltsangabe:

Book by Dowdy Clare

Reseña del editor:

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges.

Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy -- a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.