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Inhaltsangabe: The iconic bicep-flexing poster image of "Rosie the Riveter" has long conveyed the impression that women were welcomed into the World War II work force and admired for helping "free a man to fight." Donna Knaff, however, shows that "Rosie" only revealed part of the reality and that women depicted in other World War II visual art—both in the private sector and the military—reflected decidedly mixed feelings about the status of women within American society.

Beyond Rosie the Riveter takes readers back to a time before television's dominance, to the golden age of print art and its singular power over public opinion. Focusing specifically on instances of "female masculinity" when women entered previously all-male fields, Knaff places these images within the context of popular discussions of gender roles and examines their historical, cultural, and textual contexts.

As Knaff reveals, visual messages received by women through war posters, magazine cartoons, comic strips, and ads may have acknowledged their importance to the war effort but also cautioned them against taking too many liberties or losing their femininity. Her study examines the subtle and not-so subtle cultural battles that played out in these popular images, opening a new window on American women's experience.

Some images implicitly argued that women should maintain their femininity despite adopting masculinity for the war effort; others dealt with society's deep-seated fear that masculinized women might feminize men; and many reflected the dilemma that a woman was both encouraged to express and suppress her sexuality so that she might be perceived as neither promiscuous nor lesbian. From these cases, Knaff draws a common theme: while being outwardly empowered or celebrated for their wartime contributions, women were kept in check by being held responsible for everything from distracting male co-workers to compromising machinery with their long hair and jewelry. Knaff also notes the subtle distinctions among the images: government war posters targeted blue-collar women, New Yorker content was aimed at socialites, Collier's addressed middle-class women, and Wonder Woman was geared to young girls.

Especially through its focus on visual arts, Knaff's book gives us a new look at American society decades before the modern women's rights movement, torn between wartime needs and antiquated gender roles. It provides much-needed nuance to a glossed-over chapter in our history, charting the difficult negotiations that granted—and ultimately took back—American women's wartime freedoms.

About the Author: Donna B. Knaff is a post-doctoral Fellow with the Oak Ridge Institute of Science and Education (ORISE). She lives in Honolulu.

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Knaff, Donna B.
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Knaff, Donna B.
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Buchbeschreibung University Press of Kansas Lawe, Lawence. Hardcover. Buchzustand: New. 240 pages. Hardcover with dustjacket. New book. ART. The iconic bicep-flexing poster image of "Rosie the Riveter" has long conveyed the impression that women were welcomed into the World War II work force and admired for helping "free a man to fight." Donna Knaff, however, shows that "Rosie" only revealed part of the reality and that women depicted in other World War II visual artÑboth in the private sector and the militaryÑreflected decidedly mixed feelings about the status of women within American society. Beyond Rosie the Riveter takes readers back to a time before television's dominance, to the golden age of print art and its singular power over public opinion. Focusing specifically on instances of "female masculinity" when women entered previously all-male fields, Knaff places these images within the context of popular discussions of gender roles and examines their historical, cultural, and textual contexts. As Knaff reveals, visual messages received by women through war posters, magazine cartoons, comic strips, and ads may have acknowledged their importance to the war effort but also cautioned them against taking too many liberties or losing their femininity. Her study examines the subtle and not-so subtle cultural battles that played out in these popular images, opening a new window on American women's experience. Some images implicitly argued that women should maintain their femininity despite adopting masculinity for the war effort; others dealt with society's deep-seated fear that masculinized women might feminize men; and many reflected the dilemma that a woman was both encouraged to express and suppress her sexuality so that she might be perceived as neither promiscuous nor lesbian. From these cases, Knaff draws a common theme: while being outwardly empowered or celebrated for their wartime contributions, women were kept in check by being held responsible for everything from distracting male co-workers to compromising machinery with their long hair and jewelry. Knaff also notes the subtle distinctions among the images: government war posters targeted blue-collar women, New Yorker content was aimed at socialites, Collier's addressed middle-class women, and Wonder Woman was geared to young girls. Especially through its focus on visual arts, Knaff's book gives us a new look at American society decades before the modern women's rights movement, torn between wartime needs and antiquated gender roles. It provides much-needed nuance to a glossed-over chapter in our history, charting the difficult negotiations that grantedÑand ultimately took backÑAmerican women's wartime freedoms. (Key Words: Graphic Art, Donna B. Knaff, Popular Art, World War II, Women, Rosie the Riveter, Workforce, History). book. Buchnummer des Verkäufers 78267X1

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Donna B. Knaff
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Buchbeschreibung University Press of Kansas, 2012. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers M0700618503

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Buchbeschreibung Buchzustand: Good. Beyond Rosie the Riveter: Women of World War II in American Popular Graphic Art (Cultureamerica). Buchnummer des Verkäufers SKU0184793

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Buchbeschreibung University Press of Kansas, 2012. Hardcover. Buchzustand: Very Good. Great condition with minimal wear, aging, or shelf wear. Buchnummer des Verkäufers P020700618503

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Buchbeschreibung University Press of Kansas, 2012. Hardcover. Buchzustand: Like New. Almost new condition. Buchnummer des Verkäufers P010700618503

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Buchbeschreibung University Press of Kansas. Hardcover. Buchzustand: Fine. 0700618503 Like New Condition. Buchnummer des Verkäufers LN7.1207771

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Buchbeschreibung University Press of Kansas. Hardcover. Buchzustand: New. 0700618503 New Condition. Buchnummer des Verkäufers NEW7.1207771

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Buchbeschreibung University Press of Kansas, 2012. Hardcover. Buchzustand: New. Never used!. Buchnummer des Verkäufers P110700618503

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Buchbeschreibung Univ Pr of Kansas, 2012. Hardcover. Buchzustand: Brand New. first edition / edition. 240 pages. 9.50x6.40x0.90 inches. In Stock. Buchnummer des Verkäufers 0700618503

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