The Big Red Fez: How To Make Any Web Site Better

Godin, Seth

ISBN 10: 0743227905 / ISBN 13: 9780743227902

Verlag: Free Press, 2002

Bestandsnummer des Verkäufers 0743227905-3-24240359

Inhaltsangabe:

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Über die Autorin bzw. den Autor: Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

Bibliografische Details

Titel: The Big Red Fez: How To Make Any Web Site ...
Verlag: Free Press
Erscheinungsdatum: 2002
Einband: Paperback
Zustand: Good