Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

Mara Einstein

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Sprache: Englisch

Verlag: OR Books, 2016

194486900X / 9781944869007

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Artikelbeschreibung des Verkäufers

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It?s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of sponsored content,? a strategy whereby advertisers have become publishers and publishers create advertisingall under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers engage? with us so that we share, share, SHAREthe ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make likes? and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with friends,? to always be on, even when it is to our physical and mental detriment. …

Bestandsnummer des Verkäufers 00097809524

Titel
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
Autor
Mara Einstein
Verlag
OR Books
Erscheinungsjahr
2016
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
194486900X
ISBN-13
9781944869007

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,87
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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