Boo Hoo: $135 Million, 18 Months. a Dot.Com Story from Concept to Castrophe

Malmsten, Ernst/ Portanger, Erik/ Drazin, Charles

ISBN 10: 0099418371 / ISBN 13: 9780099418375

Verlag: Arrow Books Ltd, 2002

Beschreibung

1st edition. 385 pages. 7.50x5.00x1.00 inches. In Stock.

Bestandsnummer des Verkäufers __0099418371

Bibliografische Details

• Titel: Boo Hoo: $135 Million, 18 Months. a Dot.Com Story from Concept to Castrophe
• Verlag: Arrow Books Ltd
• Erscheinungsjahr: 2002
• Sprache: Englisch
• ISBN-10: 0099418371
• ISBN-13: 9780099418375
• Einband: Paperback
• Zustand: Brand New
• Gewicht: 0,35 Kilogramm

Über diesen Titel

Inhaltsangabe

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.

Über die Autorin bzw. den Autor

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.