Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Port, Michael; Sanders, Tim [Foreword]

ISBN 10: 0470281901 / ISBN 13: 9780470281901

Verlag: Wiley, 2008

Bestandsnummer des Verkäufers 0470281901-4-27038699

Inhaltsangabe:

Book Yourself Solid is a complete, step-by-step instructional roadmap for starting and growing a service business. Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple, yet effective techniques that create relentless demand for their services. More than 200 proven marketing strategies promise to attract new clients, earn endless referrals, and build professional relationships that last a lifetime. This priceless advice is cutting-edge, reliable, and easy to follow.Imaginative and innovative exercises, both written and verbal, take readers through the exact steps needed to create a strong marketing plan, establish a brand identity, and self-promote effectively. Readers get an unprecedented overview of marketing and discover: Unique systems that will emotionally connect offers to potential clients, eliminating the need to "sell" again The magical properties of "reputation marketing" How to remain "top of mind" with current clients without wasting precious time or spending hefty marketing dollars The seven self-promotion strategies: Networking, Web Marketing, Writing, Speaking, Keep-In-Touch, Referrals, and Direct Outreach

Über die Autorin bzw. den Autor: Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

Bibliografische Details

Titel: Book Yourself Solid: The Fastest, Easiest, ...
Verlag: Wiley
Erscheinungsdatum: 2008
Einband: paperback
Zustand: Fair