Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group. Dieser Artikel ist nicht verfügbar.Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults.

Matt Thornhill is the president and co-founder of the Boomer Project. After a 23-year advertising career in New York, Richmond, and Atlanta, Matt started the Boomer Project in 2003, quickly establishing the firm as a leading national authority in marketing to today's Boomer Consumer. Matt speaks on marketing to Boomers and regularly conducts Boomer marketing workshops across North and Central America, for such clients as John Hancock, Genworth Financial, UBS, SunTrust, Samsung, Cadbury Adams, Hershey Foods, Pfizer, Newspaper Association of America, American Healthcare Association, the National Tour Association, and many other organizations who want to better understand today's Boomer Consumer.

John Martin, president and CEO of SIR Research, joined with Matt in creating the Boomer Project and its research-based approach in figuring out what makes older Boomers tick. John began his career in the advertising business as well, and most recently was the Chief Marketing Officer at an international consumer products company before taking over one of America's oldest and most respected marketing research firms, SIR Research. SIR has conducted over 14,000 research studies for clients such as AARP, Recreational Vehicle Industry Association (GoRVing), American Society for the Prevention of Cruelty to Animals, American Chemical Society, Media General, Liberty Mutual, Owens & Minor and scores of other Fortune 500 companies and national associations. John is also a featured national speaker on Boomer marketing.