Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray

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Sprache: Englisch

Verlag: Gotham Books, 2010

1592405800 / 9781592405800

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There is no such thing as a truly original idea. Admit it, you ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, big think audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging innovation is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching creativity to the members of the company. And that s where his borrowing brilliance program originated. Most people believe creativity is a gift; that it can t be taught; that it s innate in your thinking process, and either you have it or you don t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

Bestandsnummer des Verkäufers CIN1592405800VG

Titel
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
Autor
David Kord Murray
Verlag
Gotham Books
Veröffentlichungsjahr
2010
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1592405800
ISBN-13
9781592405800

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 2 Sternen

AbeBooks-Verkäufer/-in seit 23. März 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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