Brand Asset Management

Davis, Scott M.

ISBN 10: 0787950777 / ISBN 13: 9780787950774

Verlag: Jossey-Bass (edition ), 2000

With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 0787950777-8-6-29

Über die Autorin bzw. den Autor: SCOTT DAVIS is a Managing Partner at Prophet Brand Strategy's Chicago office where he focuses on bringing the principles of this book to life with his clients. His previous work experience includes 12 years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the Senior Partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. Mr. Davis also worked at the Procter & Gamble Company, where he focused on a number of top global brands.Mr. Davis speaks at a wide variety of top-tier branding and marketing conferences and seminars, both nationally and internationally, is an Adjunct Professor at the J. L. Kellogg Graduate School of Management at Northwestern University, and is a regular guest editorial writer for Brandweek.

Bibliografische Details

Titel: Brand Asset Management
Verlag: Jossey-Bass (edition )
Erscheinungsdatum: 2000
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: Schutzumschlag