Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Budelmann, Kevin; Kim, Yang; Wozniak, Curt

ISBN 10: 159253578X / ISBN 13: 9781592535781

Verlag: Rockport Publishers, 2010

Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G159253578XI4N01

Inhaltsangabe:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Über die Autorin bzw. den Autor:

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com

Bibliografische Details

Titel: Brand Identity Essentials: 100 Principles ...
Verlag: Rockport Publishers
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket