Brand New Brand Thinking : Brought to Life by 11 Experts Who Do

Account Planning Group

ISBN 10: 0749436786 / ISBN 13: 9780749436780

Verlag: Kogan Page, Limited, 2003

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 6925963-6

Inhaltsangabe:

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.

Über die Autorin bzw. den Autor: Merry Baskin has worked in London, Paris and New York as an account planner for Saatchis, Chiat/Day and JWT. She now runs her own consultancy, Baskin Shark. Merry has received two IPA effectiveness awards and Chaired the APG. Mark Earls is Executive Planning Director of Ogilvy and was previously Planning Director at St Luke's and head of planning at Bates UK. He has been voted 4th in the Top 10 Planning Directors list by Campaign magazine and has been Vice Chair of the APG.

Bibliografische Details

Titel: Brand New Brand Thinking : Brought to Life ...
Verlag: Kogan Page, Limited
Erscheinungsdatum: 2003
Einband: Hardcover
Zustand: Very Good