Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation. Buchnummer des Verkäufers
Inhaltsangabe: We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
About the Author:
Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.
Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.
Buchbeschreibung Buchzustand: Good. Brand Thinking and Other Noble Pursuits. Buchnummer des Verkäufers SKU0064567
Buchbeschreibung Allworth Press, 2011. Hardcover. Buchzustand: New. 1. Buchnummer des Verkäufers DADAX1581158645
Buchbeschreibung Allworth Press, 2011. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers M1581158645
Buchbeschreibung Allworth Press, 2011. Hardcover. Buchzustand: Very Good. Great condition with minimal wear, aging, or shelf wear. Buchnummer des Verkäufers P021581158645
Buchbeschreibung Allworth Press, 2011. Hardcover. Buchzustand: New. Never used!. Buchnummer des Verkäufers P111581158645
Buchbeschreibung Allworth Press, 2011. Hardcover. Buchzustand: Like New. Almost new condition. Buchnummer des Verkäufers P011581158645
Buchbeschreibung Allworth Press, New York, 2011. Hardcover. Buchzustand: Fine. Zustand des Schutzumschlags: Fine. First Edition. DJ fine condition, black spine & brown boards, gilt lettering on spine, binding tight, pages crisp; 8vo - over 7¾ - 9¾" tall; Signed by Author(s). Buchnummer des Verkäufers J30
Buchbeschreibung Allworth Press, 2011. Buchzustand: new. Shiny and new! Expect delivery in 20 days. Buchnummer des Verkäufers 9781581158649-1
Buchbeschreibung Allworth Press. Hardcover. Buchzustand: Fine. 1581158645 Like New Condition. Buchnummer des Verkäufers LN7.0690030
Buchbeschreibung Allworth Press. Hardcover. Buchzustand: New. 1581158645 New Condition. Buchnummer des Verkäufers NEW7.0690030