Brand Under Fire

Jeff Hunt; Geoff Leavenworth

ISBN 10: 0999548409 / ISBN 13: 9780999548400

Verlag: Ordnance Hill Publishing, 2018

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Bestandsnummer des Verkäufers GWV.0999548409.VG

Inhaltsangabe:

Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.

Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.

Bibliografische Details

Titel: Brand Under Fire
Verlag: Ordnance Hill Publishing
Erscheinungsdatum: 2018
Einband: Softcover
Illustrator: Sheila Parr;Joan Hardt
Zustand: very_good