Brand management second edition twenty-first Century Business Administration excellent teaching material(Chinese Edition)

PANG SHOU LIN BIAN

ISBN 10: 7302431647 ISBN 13: 9787302431640

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Beschreibung

Language:Chinese.Paperback Pub Date:2016-04-01 Pages:229 Publisher:. brand management Tsinghua University press. edited by Pang Shoulin (twenty-first Century second edition of Business Administration) is divided into two aspects: brand cultivation and brand management content. The brand cultivation part includes: the concept. the characteristic. the core value as well as the management pattern. the principle and method of the brand design. brand decision.

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Titel: Brand management second edition twenty-first Century Business Administration excellent teaching material(Chinese Edition)
ISBN-10: 7302431647
ISBN-13: 9787302431640
Bindung: paperback
Zustand: New

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