Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

Temporal, Paul

ISBN 10: 1118756312 / ISBN 13: 9781118756317

Verlag: Wiley, 2015

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Bestandsnummer des Verkäufers G1118756312I3N10

Inhaltsangabe:

How to apply for-profit marketing strategies to non-profit organizations

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

• Presents strategies and actions for building a powerful, memorable public sector brand
• Explains why the public sector will be the next huge growth sector in branding
• Explores the competencies needed to successfully manage a public sector brand

Über die Autorin bzw. den Autor:

DR PAUL TEMPORAL is a leading global expert on brand strategy and management. He has over 25 years of experience in brand consulting and training and is a much sought-after speaker. He has consulted for many governments and top corporations across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at both Saïd Business School and Green Templeton College in the University of Oxford, and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China.
He has been a regular contributor at major international conferences and round-table events, such as those organized by The Economist Group, Business Week and World Islamic Economic Forum. Paul has also published widely in many journals and media and has featured in mainstream global media such as The New York Times, The Wall Street Journal, the Sunday Times of India, and CNBC. He has written numerous bestselling books, including Branding in Asia, Romancing the Customer, Asia's Star Brands, Advanced Brand Management (second edition), and Islamic Branding and Marketing. His main interests lie in the fields of national and corporate branding.

Bibliografische Details

Titel: Branding for the Public Sector: Creating, ...
Verlag: Wiley
Erscheinungsdatum: 2015
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket