How Brands Grow: What Marketers Don't Know

Byron Sharp

ISBN 10: 0195573560 / ISBN 13: 9780195573565

Verlag: Oxford University Press, 2010

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00104911800

Inhaltsangabe:

A textbook providing evidence-based answers to the key questions asked by marketers every day

Über die Autorin bzw. den Autor: Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others.
Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.

Bibliografische Details

Titel: How Brands Grow: What Marketers Don't Know
Verlag: Oxford University Press
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: Good