Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Candace White

ISBN 10: 1138281344 / ISBN 13: 9781138281349

Verlag: Routledge, 2018

nach der Bestellung gedruckt Neuware - Printed after ordering - Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity. Bestandsnummer des Verkäufers 9781138281349

Inhaltsangabe:

Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Über die Autorin bzw. den Autor:

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

Bibliografische Details

Titel: Bridging Disciplinary Perspectives of ...
Verlag: Routledge
Erscheinungsdatum: 2018
Einband: Buch
Zustand: Neu