Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Acknowledgements. 1 How to Make Brilliant Stuff that People Love and Make Big Money out of It . Introduction. Three steps to success. In search of pleasure. Pleasure. The four pleasures: a framework for considering pleasure with products. Need pleasures and pleasures of appreciation. 2 Understanding People. Understand people holistically. Case study part 1 ? Leigh Francis. 3 Understand What People Want. Product benefits. Physio-pleasure. Socio-pleasure. Psycho-pleasure. Ideo-pleasure. Case study part 2 ? product benefits. 4 Delivering What People Want. Properties of products and services . Case study part 3 ? delivering product benefits . 5 Getting It Right . The three steps. Design for the persona. Think big. Pitfall 1: cost-benefit approaches. Pitfall 2: art design. Pitfall 3: commercial Darwinism. Pitfall 4: fragmentation of the decision process. Research the persona, Check you assumptions. Make professional judgements. Skill and tactics. Go for it! Bibliography. Buchnummer des Verkäufers
Inhaltsangabe: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
From the Back Cover:
What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety.
It is simple.
There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and addressing their needs, wants and desires in the products and services that we create for them. It also requires us to get to grips with all of the elements of design and marketing and to ensure that we address all of these in our quest to please the user. This approach is about achieving commercial success through an attention to detail, a respect for the user and a full-on commitment to pleasing them.
These are the keys to making great stuff that people love and making big money out of it.
Buchbeschreibung John Wiley & Sons, 2002. Buchzustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. , 300grams, ISBN:9780470847114. Buchnummer des Verkäufers 6666181
Buchbeschreibung Hardback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR004265776
Buchbeschreibung Wiley, 2003. Buchzustand: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP36013597
Buchbeschreibung Wiley, 2003. Hardcover. Buchzustand: New. Buchnummer des Verkäufers P110470847115
Buchbeschreibung Wiley, 2003. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 470847115
Buchbeschreibung Wiley, 2003. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 0470847115
Buchbeschreibung Wiley, 2003. Hardcover. Buchzustand: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0470847115