Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliografische Details

Titel: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Verlag: How Design Books
Erscheinungsjahr: 2013
Sprache: Englisch
ISBN-10: 144033143X
ISBN-13: 9781440331435
Einband: hardcover
Zustand: Very Good

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Inhaltsangabe

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

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An Adams Media author.

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