Building Corporate Identity, Image and Reputation in the Digital Era (Routledge Studies in Marketing)

ISBN 10: 0367531240 / ISBN 13: 9780367531249

Verlag: Routledge, 2023

Bestandsnummer des Verkäufers V9780367531249

Inhaltsangabe:

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Über die Autorin bzw. den Autor:

T C Melewar is Professor of Marketing and Strategy with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Consumer Behaviour with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Pantea Foroudi is a Senior Lecturer in Branding with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.

Bibliografische Details

Titel: Building Corporate Identity, Image and ...
Verlag: Routledge
Erscheinungsdatum: 2023
Einband: Softcover
Zustand: New