Two leading marketing strategists Francoise Simon and Philip Kotler combine their expertise in the first ever book to offer cutting-edge global strategies for marketing biotechnology. With revolutionary biotechnological breakthroughs occurring in every sector, from medicine and defence to food and cosmetics, the twenty-first century is rapidly taking shape as the Biotech Century. Along with the enormous global opportunities presented by this revolution, however, businesses are faced with an array of unprecedented challenges in creating and sustaining brands in this extraordinarily fast-moving market. In MARKETING BIOTECHNOLOGY, two of marketing's prominent experts direct their attention to finding the solutions that specifically address the new, burgeoning biotech market. In creating this first-of-its-kind book, Francoise Simon and Philip Kotler have drawn on five years of consulting and research to show managers how bioscience and information technology can be combined to build powerful new business models. These models will help companies innovate with biotech networks, win customers with global bio brands, and create sustainable advantage worldwide.

�ber die Autorin bzw. den Autor

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We strive to provide quality new and used books online to our customers at fair and competitive market prices. We specialize in non-fiction, modern first editions, autographed books, sets, and some new condition items from bookstore purchases.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

GridFreed LLC
4030 Annendale Ave, North Las Vegas, NV, 89031, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We accept return requests for 30 days after arrival. If the item is returned for the reason "Buyer Does Not Want Item" the buyer is refunded the item price plus the original cost of shipping. If the item was mis-described, we will also refund initial shipping. The cost and responsibility for returning the item is that of the customer.

Widerrufsbelehrung

Versandbedingungen

Our shipping is based on USPS Media Mail and for international orders, USPS priority flat rate and first class mail international rates. Insurance is used on high value orders.

Versandkosten innerhalb von USA

Versandkosten innerhalb von USA
Bestellmenge	5 bis 14�Werktage	3 bis 14�Werktage
Erster Artikel	EUR 4.62	EUR 7.59

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.

Impressum & Info zum Verk�ufer