Building Models for Marketing Decisions. International Series in Quantitative Marketing.

Leeflang, Peter S.H., Dick R. Wittink and Michel Wedel:

ISBN 10: 0792377729 / ISBN 13: 9780792377726

Verlag: Kluwer Academic Publishers, 2000

Beschreibung

645 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 1170.

Bestandsnummer des Verkäufers 2132620

Bibliografische Details

• Titel: Building Models for Marketing Decisions. International Series in Quantitative Marketing.
• Verlag: Kluwer Academic Publishers
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 0792377729
• ISBN-13: 9780792377726
• Einband: gebundene Ausgabe
• Zustand: Gut
• Verkäuferkataloge:
  • 6046 Marketing

Über diesen Titel

Inhaltsangabe

Preface. Part One: Introduction to marketing models. 1. Introduction. 2. Classifying marketing models according to degree of explicitness. 3. Benefits from using marketing models. 4. A typology of marketing models. Part Two: Specification. 5. Elements of model building. 6. Marketing dynamics. 7. Implementation criteria with respect to model structure. 8. Specifying models according to intended use. 9. Specifying models according to level of demand. 10. Specifying models according to amount of behavioral detail. 11. Modeling competition. 12. Stochastic consumer behavior models. 13. Multiproduct models. 14. Model specification issues. Part Three: Parameterization and validation. 15. Organizing Data. 16. Estimation and testing. 17. Special topics in model specification and estimation. 18. Validation. Part Four: Use/Implementation. 19. Determinants of model implementation. 20. Cost-Benefit considerations in model building and use. 21. Models for marketing decisions in the future. Bibliography. Author's Index. Subject Index.

Über die Autorin bzw. den Autor

Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen, The Netherlands, and member of the Royal Netherlands Academy of Arts and Sciences. Dick R. Wittink (1945) is the General George Rogers Clark Professor of Management and Marketing at the Yale School of Management, USA, and Professor of Marketing and Marketing Research at the University of Groningen, The Netherlands Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands. Philippe A. Naert (1945) is the Dean of TIAS Business School and Professor of Marketing, Tilburg University, The Netherlands.