Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

Laursen, Gert H. N.; Thorlund, Jesper

ISBN 10: 0470890614 / ISBN 13: 9780470890615

Verlag: John Wiley & Sons, 2010

Fast Shipping - Used book in fair conditions - May contain writing, notes, highlighting, bends or folds. Text is readable, book is clean, pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. Bestandsnummer des Verkäufers ZWM.HE5F

Inhaltsangabe:

World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. * Proven guidance on developing an information strategy * Tips for supporting your company's ability to innovate in the future by using analytics * An understanding of BA as a holistic information discipline with links to your business's strategy * Practical insights for planning and implementing BA * How to use information as a strategic asset * Why BA is the next stepping-stone for companies in the information age today * Discussion on BA's ever-increasing role Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Über die Autorin bzw. den Autor: GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

Bibliografische Details

Titel: Business Analytics for Managers: Taking ...
Verlag: John Wiley & Sons
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: acceptable