Business Culture Design: Develop Your Corporate Culture with the Culture Map

Sagmeister, Simon

ISBN 10: 3593518902 / ISBN 13: 9783593518909

Verlag: Campus Verlag, 2023

In. Bestandsnummer des Verkäufers ria9783593518909_new

Inhaltsangabe:

Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions.

"This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt
"An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

Über die Autorin bzw. den Autor: Dr. Simon Sagmeister ist Gründer und Managing Director von The Culture Institute in Zürich sowie Partner am Science House in New York. Das Thema Unternehmenskultur prägt seine berufliche und akademische Laufbahn. Er kombiniert wissenschaftliche Erkenntnisse, Managementexpertise und praktische Erfahrungen aus der Zusammenarbeit mit Unternehmen weltweit. Zahlreiche Fortune-500-Unternehmen, Mittelständler und Non-Profit-Organisationen entwickeln ihre Unternehmenskultur bereits aktiv mit der Culture Map. www.cultureinstitute.ch

Bibliografische Details

Titel: Business Culture Design: Develop Your ...
Verlag: Campus Verlag
Erscheinungsdatum: 2023
Einband: Softcover
Zustand: New
Auflage: 2. Auflage