The Business of Personal Training

Scott Roberts

ISBN 10: 0873226054 / ISBN 13: 9780873226059

Verlag: Human Kinetics, 1995

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL10647501

Inhaltsangabe:

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business.
The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs.
Nineteen sample forms make it easy for you to put the ideas presented into practice.
Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.

Über die Autorin bzw. den Autor:

Scott O. Roberts, PhD has worked as a personal trainer for special populations, including people with chronic disease and disabilities, since 1986. A member of the National Strength and Conditioning Association (NSCA) and the American Council on Exercise (ACE), he serves on the Committee on Personal Training for both organizations. He also helped to develop the first ACE certification for personal trainers.

Scott has spoken at many national personal training conferences and has written several books and articles on the topics of fitness and exercise science. President of Scott Roberts Enterprises, Ltd., a fitness and education consulting company, he also is a Certified Strength and Conditioning Specialist through the NSCA and a certified exercise program director through the American College of Sports Medicine.

Scott received his PhD in exercise physiology in 1995 from the University of New Mexico. He lives in Lubbock, where he is an assistant professor of exercise and sport science at Texas Tech.

Bibliografische Details

Titel: The Business of Personal Training
Verlag: Human Kinetics
Erscheinungsdatum: 1995
Einband: Paperback
Zustand: Used; Very Good