Business Policy and Strategy

Chatfield, Chris

ISBN 10: 0849383242 / ISBN 13: 9780849383243

Verlag: Taylor and Francis, 2007

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Inhaltsangabe:

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Features

Über die Autorin bzw. den Autor: Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by) , Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by) , Harold C. Babson (Columbus State Community College, Ohio, USA)

Bibliografische Details

Titel: Business Policy and Strategy
Verlag: Taylor and Francis
Erscheinungsdatum: 2007
Einband: HRD
Zustand: New