Business Writing: How to Write to Engage, Persuade and Sell (Financial Times Guides)

Atkinson, Ian

ISBN 10: 0273761137 / ISBN 13: 9780273761136

Verlag: Ft Pr (edition 1), 2011

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 0273761137-8-1

Inhaltsangabe:

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

 

Über die Autorin bzw. den Autor:

Ian Atkinson

is a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

Bibliografische Details

Titel: Business Writing: How to Write to Engage, ...
Verlag: Ft Pr (edition 1)
Erscheinungsdatum: 2011
Einband: Paperback
Zustand: Very Good
Auflage: 1.