Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Garfield, Bob, Levy, Doug

ISBN 10: 1591845777 / ISBN 13: 9781591845775

Verlag: Portfolio, 2013

Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers X00A-03465

Inhaltsangabe:

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .

As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Über die Autorin bzw. den Autor:

Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen­tator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C.

Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.

Bibliografische Details

Titel: Can't Buy Me Like: How Authentic Customer ...
Verlag: Portfolio
Erscheinungsdatum: 2013
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: Schutzumschlag