Most CEOs, HR leaders, and others have been led to believe that controlling health benefits costs isn't possible. The CEO's Guide to Restoring the American Dream shows how this just isn't true. It's an inside look into how public and private employers and unions across the U.S. are reducing their spending by 20% or more, while improving care quality and access, by taking control of the purchasing process, aligning economic incentives, and applying simple, practical, and proven approaches.

The book opens the door to learning from these top performing benefits purchasers. It's built on the the real-life examples and successes of top performers across sectors, a field guide for how CEO's and HR leaders can improve their bottom line while improving their employees' own bottom line and health.

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Dave Chase conceived of the Health Rosetta after being the CEO/Co-founder of Avado, a digital health company acquired by & integrated into WebMD & Medscape (the most widely used healthcare professional site). The Health Rosetta is the blueprint for purchasing healthcare wisely, sourced from real life experience implementing practical, non-partisan solutions.

His work applies the Health Rosetta in two areas. First, Chase is a cofounder of the Health Rosetta Institute (HRI), which creates LEED-like certifications for purchasing healthcare. HRI's primary current focus is the U.S. employer healthcare market, but the Health Rosetta isn't inherently employer or U.S. specific.

Second, Chase is a cofounder of the Health Rosetta Group, a holding company and investment group that drives healthcare's transformation. It uses innovative approaches to build and fund the next generation of healthcare tech and services companies.

Chase's TEDx talk, Healthcare Stole the American Dream - Here s How We Take it Back sums up healthcare's devastation on the middle class and the redemption coming via a grassroots movement. It can be viewed at healthrosetta.org/tedx. Chase was named one of the most influential people in Digital Health because of his entrepreneurial success, speaking, and writing. He delights in sharing how high-performing organizations have solved healthcare's toughest challenges. Chase co-authored the healthcare Book of the Year in in 2014 awarded by HIMSS entitled Engage! Transforming Healthcare Through Digital Patient Engagement.

Before Avado, Chase spent several years outside of healthcare in startups as a founder or in consulting roles with LiveRez.com, MarketLeader, and WhatCounts. He was also on the founding & leadership teams in two $1B+ businesses within Microsoft including their $2 billion healthcare platform business.

Chase is a father of two great kids/athletes, husband, and oxygen-fueled mountain athlete. His team placed 3rd in their division and 24th overall (of 500 teams) in the oldest adventure race in the U.S. where Dave tackled the Nordic ski leg. Dave is also a former PAC-12 800 Meter competitor.

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