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Titel: CIM Advanced Certificate - Paper 5: the ...

Verlag: BPP Business Education Ltd

Erscheinungsdatum: 2001

Einband: Softcover

Zustand: Good

Auflage: 3. Auflage

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This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.

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