CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information: Study Text (Cim Study Text)

BPP

ISBN 10: 0751710954 / ISBN 13: 9780751710953

Verlag: BPP Publishing Ltd, 2003

Beschreibung

New.

Bestandsnummer des Verkäufers D8S0-3-M-0751710954-6

Bibliografische Details

• Titel: CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information: Study Text (Cim Study Text)
• Verlag: BPP Publishing Ltd
• Veröffentlichungsdatum: 2003
• Sprache: Englisch
• ISBN-10: 0751710954
• ISBN-13: 9780751710953
• Bindung: paperback
• Zustand: New
• Buchtyp: book

Über diesen Titel

Inhaltsangabe

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.