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Bibliografische Details

Titel: The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Verlag: A Butterworth-Heinemann Title 27/03/1996
Erscheinungsjahr: 1996
Sprache: Englisch
ISBN-10: 0750625732
ISBN-13: 9780750625739
Einband: Softcover
Zustand: Very Good

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Inhaltsangabe

This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.

Cr�ticas

'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export

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