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Bibliografische Details

Titel: The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Chartered Institute of Marketing (Paperback))
Verlag: Butterworth-Heinemann
Erscheinungsjahr: 1999
Sprache: Englisch
ISBN-10: 0750643463
ISBN-13: 9780750643467
Einband: Softcover
Auflage: 2. Auflage
Zustand: Good

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Inhaltsangabe

"The CIM Handbook of Export Marketing" is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities. The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The "CIM Handbook of Export Marketing" offers: logical and practical explanation of export market management stages; case studies; bullet point lists; and, checklists at chapter ends. Endorsed by the CIM Essential handbook for all involved in the field of international marketing, it is full of case studies, bullet point lists and checklists.

Cr�ticas

'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export

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