The CIM Handbook of Strategic Marketing (Professional Development)

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ISBN 10: 0750626135 / ISBN 13: 9780750626132

Verlag: - -, 1998

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780750626132

Inhaltsangabe:

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.



The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

Colin Egan is Professor of Strategic Management at Leicester Business School.

Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.



Reference source to guide effective marketing practice
Supportive material for managers and employees who are building their marketing competence by attending training programmes
Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle

Über die Autorin bzw. den Autor: Colin Egan, Michael J. Thompson

Bibliografische Details

Titel: The CIM Handbook of Strategic Marketing (...
Verlag: - -
Erscheinungsdatum: 1998
Einband: Hardcover
Zustand: Very Good