First edition 1st printing Simon & Schuster 1997, NEW, good cover, good glossy dust jacket price intact, tight binding, remainder mark on bottom, clean text Prompt, reliable service, shipped next business day. Int'l mailed via first class or priority.

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Bibliografische Details

Titel

CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Adverti.

Verlag

Simon & Schuster

Erscheinungsjahr

1997

Sprache

Englisch

ISBN-10

0684815710

ISBN-13

9780684815718

Einband

Hardcover

Zustand

Like New

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Inhaltsangabe

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.

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