CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi Saatchi Advertising Empire
Goldman, Kevin
ISBN 10: 0684815710 ISBN 13: 9780684815718
Verlag: Simon Schuster, 1997
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The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.
Reseña del editor: The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.
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Titel: CONFLICTING ACCOUNTS: The Creation and Crash...
Verlag: Simon Schuster
Erscheinungsdatum: 1997
Einband: Hardcover
Zustand: new
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Conflicting Accounts : The Creation and Crash of the Saatchi and Saatchi Advertising Empire
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Conflicting Accounts: How Corporate Greed and Mismanagement Led to the Crash of Saatchi and Saatchi, the World's Largest Advertising Company
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting accounts: The creation and crash of the Saatchi & Saatchi advertising empire
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ISBN 10: 0684815710
ISBN 13: 9780684815718
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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. First Edition. Size: Octavo (standard book size). 384 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is in very good condition, without tears or chips or other damage. Edges slightly foxed. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Saatchi & Saatchi History; Communications & Media. ISBN: 0684815710. ISBN/EAN: 9780684815718. Library of Congress No: 96032066. Dewey Code: 338.7/616591/0973 20. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB11314: 16 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Bestandsnummer des Verkäufers RB11314
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Simon & Schuster, New York, N. Y., U.S.A., 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Hard Cover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. The upper page edges and inside cover pages are lightly foxed. 384 pages with a few b&w photgraphic pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Bestandsnummer des Verkäufers 145687
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Conflicting Accounts: How Corp
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Adverti.
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CONFLICTING ACCOUNTS The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Simon & Schuster, New York, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire Goldman, Kevin
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